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What is Sample Size and why is it Important?

What is Sample Size and why is it Important? What is Sample Size? A sample is a part of an entire population that possesses attitudes, opinions, habits, or characteristics that you wish to study. The...

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What is Net Promoter Score (NPS)?

NPS is based on the fundamental perspective that every company’s customers can be divided into three categories: Promoters, Passives, and Detractors. By asking one simple question — How likely is it...

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How to Calculate Net Promoter Score (NPS)

How to Calculate Net Promoter Score (NPS) The following are instructions on how to capture NPS in a survey, compile the data, and calculate NPS. STEP ONE: NPS is based on a single loyalty question “How...

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